RAZER LAUNCHES NEW HEADPHONE SERIES
Four New Audio Products in the Adaro Line Boost Sound and Functionality Beyond Gaming
CARLSBAD, Calif. – Jan. 2, 2014 – Razer™, the world leader in high-performance gaming hardware, software and systems, today announced the Razer Adaro series, a new line of headphones designed for personal entertainment.
The new audio lineup will initially feature four models: bass-heavy earphones, analog stereo headphones, Bluetooth® headphones and DJ-style headphones. Each member of the Razer Adaro family is designed with a heavy focus on durability, comfort and uncompromised sound quality for music listening.
The Razer Adaro series marks the company’s latest venture into the personal entertainment audio space. The Razer Kraken and Electra, two of Razer’s best-selling headphones, were tuned for music, as well as gaming.
“Making technically advanced headsets to meet the extraordinary requirements of professional gamers has been a primary focus for us for years, and applying that competency to the development of headphones designed for music lovers is a natural extension for the business and our fans,” says Min-Liang Tan, Razer co-founder, CEO and creative director. “For some time now, we’ve been asked to come out with a line of headphones that addresses the other interests of our community. The Razer Adaro lineup offers just that: high-quality, portable audio for kicking-back, traveling and training, and even for making music.”
All four Razer Adaro products are available for pre-order now. For more information, check out www.razerzone.com. Also, view the Team Farang Razer Adaro Series lookbook here.
About the Razer Adaro In-Ear Analog Earphones
Combining killer sound, a sleek, robust, aluminum body and a convenient, compact carrying case, the Razer Adaro Earphones are built for pure listening pleasure on-the-go.
Crafted and engineered to exacting standards, the Razer Adaro Earphones provide a solid in-ear aural experience. Precision-milled out of aircraft grade aluminum and finished with diamond-cut edges, the look and feel is as premium as its sound.
Incorporating quality hardware, the Razer Adaro Earphones are more than just head turners. High-performance, custom-tuned 10 mm neodymium drivers are sonically optimized to complement their inner acoustics chambers, producing crisp stereo sound. Interchangeable ear tips in three sizes and bi-flange attachments are included to personalize the fit.
Price:
U.S. $79.99 / EU €79.99
Availability:
Razerzone.com – Pre-order in January
Worldwide – February
Product features:
– High-performance 10 mm dynamic drivers
– Robust, precision-milled aluminum body
– Personalized fit and sound isolation
– Flat, anti-tangle cable
– Compatible with most popular mobile devices
– Included carrying case
For more information about the Razer Adaro Analog Earphones, please visit www.razerzone.com/adaro.
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About the Razer Adaro Stereo Analog Headphones
To create the perfect pair of headphones for music listening, we approached the design with three things in mind: uncompromising audio, long-lasting comfort and robust portability.
Packing high-performance, custom-tuned 40 mm neodymium magnet drivers, the Razer Adaro Stereos deliver crisp, natural-sounding acoustics for an amazing audio experience. These powerful drivers are housed in the custom-developed, fully adjustable architecture of the Razer Adaro Stereos, allowing for an extremely comfortable and lightweight design.
The Razer Adaro Stereos are meant to be taken wherever you go. Their construction is sleek and compact, allowing for easy transportation, yet they are incredibly robust for endless hours of use.
With its brilliant sound, comfortable form factor and portability, the Razer Adaro Stereos are the perfect headphones for the active music listener.
Price:
U.S. $99.99 / EU €99.99
Availability:
Razerzone.com – Pre-order in January
Worldwide – February
Product features:
– Custom-tuned 40 mm dynamic drivers
– Comfortable, lightweight form factor
– Fully adjustable architecture
– Plush leatherette ear cushions
– Anti-tangle, braided fiber cable
– Compatible with most popular mobile devices
For more information about the Razer Adaro Stereo Headphones, please visit www.razerzone.com/adaro.
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About the Razer Adaro Wireless Bluetooth® Headphones
With its brilliant Razer Adaro sound, uncompromising portability and comfortable form factor, the Razer Adaro Wireless are the perfect headphones for hours of mobile music enjoyment.
The Razer Adaro Wireless is built to follow you wherever you go. Featuring Bluetooth® 4.0 with aptX technology, the Razer Adaro Wireless easily connects to any Bluetooth®-enabled device, providing pristine, cord-free audio quality.
Packing high-performance, custom-tuned, 40 mm neodymium magnet drivers, the Razer Adaro Wireless delivers a top-level listening experience. These powerful drivers are housed in a custom-developed, fully adjustable form factor that provides extreme comfort in a lightweight design.
Price:
U.S. $149.99 / EU €149.99
Availability:
Razerzone.com – Pre-order in January
Worldwide – February
Product features:
– Bluetooth® 4.0 connectivity with aptX technology
– Up to 20 hours of playback
– Custom-tuned 40 mm dynamic drivers
– Comfortable, lightweight form factor
– Playback and volume controls
– Plush leatherette ear cushions
– CD-quality audio over Bluetooth®
For more information about the Razer Adaro Wireless Bluetooth® Headphones, please visit www.razerzone.com/adaro.
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About the Razer Adaro DJ Analog Headphones
The Razer Adaro DJ was crafted with producers, performers and discerning music listeners in mind. Made with durable, high-performance components, the Razer Adaro DJ embodies hard-hitting, powerful sound in a modern, functional package.
The large, sonically balanced drivers deliver rich, natural sounding acoustics and heavy bass, perfect for spinning behind the console or jamming to tracks on-the-go. These potent drivers are housed in mixing-friendly padded ear cups that swivel, rotate and collapse into a small, compact form factor. You can take the Razer Adaro DJ to the studio, to the club and everywhere between.
When designing the Razer Adaro DJ’s architecture, we knew that we had to make something durable. Our industrial design team worked closely with our engineers to perfect a mix of metals and resilient plastics to produce a form factor that is incredibly lightweight, yet able to take a beating.
Complete with DJ-ready accessories, a sturdy construction and powerful sound, the Razer Adaro DJ headphones are ready to drop a beat anytime, anywhere.
Price:
U.S. $199.99 / EU €199.99
Availability:
Razerzone.com – Pre-order in January
Worldwide – February
Product features:
– Powerful, high-performance 50 mm dynamic drivers
– Closed ear cup design for optimal sound isolation
– Swappable cable system with included coiled and straight cables
– Fully adjustable and foldable architecture
– Included .25-in. audio adapter
– Plush leatherette ear cushions
– Compatible with iPhone, Android and other mobile devices
For more information about the Razer Adaro DJ Headphones, please visit www.razerzone.com/adaro.
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About Razer:
Razer™ is the world leader in devices and software platforms that enable, connect and entertain a worldwide community of electronic entertainment enthusiasts, 24/7.
With a rich history in gaming, music and design, Razer’s award-winning technology includes voice-over IP and other social applications and devices; programs for music production, performance and enjoyment; cloud-based solutions for customizing and enhancing computer systems and related product performance; and a wide array of award-winning laptops, tablets, audio products, hardware and accessories, and apparel.
Razer applies its design and engineering resources to develop products that support the on-the-go lifestyle inherent to its contemporary, global, technophile community, fulfilling their immediate wants and needs wherever they are. At Razer, everything it does resonates with the company credo: For Gamers. By Gamers.™
For more information, please visit http://www.razerzone.com/.
Press Contacts
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Jan Horak
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Andre Ruff
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Asia Pacific
Jarieul Wong
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China
Chris Chen
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Global
Alain Mazer
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Razer – For Gamers. By Gamers.™
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