KOENIGSEGG AND RAZER PUSH PERFORMANCE OBSESSION
WITH DESIGN PARTNERSHIP
Supercar Icon and Cult Gaming Brand Collaborate on Limited Edition Gaming Laptop
CARLSBAD, Calif.—Razer™, the global leader in gaming devices and software, announced today a partnership with Swedish supercar manufacturer Koenigsegg to produce a series of not-for-sale Koenigsegg limited edition Razer Blade laptops. The alliance is emblematic of the two brands’ common preoccupation with engineering perfection.
“Every single detail of a Koenigsegg car is measured against our continuing goal to enhance vehicle performance,” says Koenigsegg Automotive AB CEO Christian von Koenigsegg. “This is reflected in everything we do. Nothing is insignificant. We find our doppelganger in Razer—a company inspired beyond conventional reason to design products for extreme functionality and fun.”
The relationship is tethered between Koenigsegg’s headquarters in Ängelholm, Sweden and Razer’s San Francisco design offices, through which Razer’s roster of in-house scientists and engineers are focused on developing cutting-edge technology.
The partners plan to inaugurate the Razer-Koenigsegg relationship with a limited edition of custom not-for-sale Blade laptops, which a select few Koenigsegg owners and Razer fans will get to use. The gaming system will boast power that belies its ultra-thin chassis, which will be CNC machined and appointed with unmistakable Koenigsegg cachet.
The Koenigsegg Razer Blade will be unveiled at the Geneva International Motor Show in March 2014, where it will show off its performance, letting a lucky few drive virtual Agera R´s in the best possible setting. Both Razer and Koenigsegg see this collaboration as a first step in a long relationship from which more exciting products can be born and brought to market through the collaboration.
“As far as I’m concerned, Koenigsegg is the archetype by which all design innovation may be measured universally—a company hell bent on combining beauty, performance and sheer power,” says Min-Liang Tan, Razer co-founder, CEO and creative director. “Our shared obsession with extreme performance makes working with Christian and his crew an exciting project and an honor.”
To celebrate the inauguration of the Koenigsegg-Razer relationship, Razer will be giving-away two Koenigsegg-branded Razer Blades. Details about the promotions will be available online at www.razerzone.com/koenigsegg and www.razerzone.com/koenigsegg-cn. Additionally, several custom wallpaper images are available to the public, free of charge, at www.razerzone.com/downloads#desktop-wallpapers.
Images:
http://www2.razerzone.com/resource/downloads/resc/Blade_Koenigsegg/RZR_Blade_Koenigsegg.zip
About Razer:
Razer™ is the world leader in devices and software platforms that enable, connect and entertain a worldwide community of electronic entertainment enthusiasts, 24/7.
With a rich history in gaming, music and design, Razer’s award-winning technology includes voice-over IP and other social applications and devices; programs for music production, performance and enjoyment; cloud-based solutions for customizing and enhancing computer systems and related product performance; and a wide array of award-winning laptops, tablets, audio products, hardware and accessories, and apparel.
Razer applies its design and engineering resources to develop products that support the on-the-go lifestyle inherent to its contemporary, global, technophile community, fulfilling their immediate wants and needs wherever they are. At Razer, everything it does resonates with the Company credo: For Gamers. By Gamers.™
For more information, please visit http://www.razerzone.com/.
About Koenigsegg Automotive AB:
Founded by Christian von Koenigsegg in 1994, Koenigsegg Automotive AB designs, engineers, and hand builds the most technologically advanced, hypercars in the world. Armed with the belief that perfection is a moving target, Christian von Koenigsegg’s endless drive to create the perfect supercar has led to innovations such as the most power-dense engine in the world, the first green hypercar, and the Triplex Suspension.
Koenigsegg creates just a handful of its bespoke hypercars each year at its state of the art facility located in Ängelholm, Sweden, that was once home to the Swedish Air Force’s JAS 39 Gripen fighter jets. Koenigsegg’s latest offerings, the Agera and Agera R, follow Koenigsegg’s legacy and set new hypercar benchmarks for performance, comfort, practicality, and sheer driving enjoyment. Koenigsegg – The Spirit of Performance.
Razer Press Contacts:
United States
Kevin Scarpati
[email protected]
Canada/Latin America
Stefanie Vallas
[email protected]
Europe/Africa
Jan Horak
[email protected]
Andre Ruff
[email protected]
Asia Pacific
Jarieul Wong
[email protected]
China
Chris Chen
[email protected]
Global
Alain Mazer, director of public relations
[email protected]
Razer – For Gamers. By Gamers.
# # #
