SINGAPORE – Razer™, the world’s leading lifestyle brand for gamers is partnering Zouk Group to pioneer the first cloud clubbing experience in Southeast Asia. Together with live streaming platform Bigo Live, this series will feature exclusive closed-door sets played at Singapore’s iconic nightclub, Zouk.
Revolutionizing the party scene in Southeast Asia
As Singapore’s foremost clubbing institution, Zouk is known for its innovative and progressive vision, constantly pushing boundaries of dance music and entertainment. In light of the recently announcement made by the Singapore government to close entertainment venues as part of the fight against COVID-19, Razer, Zouk and Bigo Live are joining forces to propel further digital disruption in the nightlife scene and bring the experience of a club DJ set to the virtual sphere. Zouk will be curating a series of closed-door sets that will stream exclusively to viewers on Razer’s Bigo Live channel.
During the set, viewers will be able to interact with the DJs via the live stream chat, as well as utilize Bigo Live’s functions such as sending virtual gifts with Razer Gold or Razer Silver. A portion of any proceeds accumulated will be donated to the Singapore government to support the fight against COVID-19.
“Youth and millennials, especially those who play games, tend to make the best out of the worst situations,” said Min-Liang Tan, CEO and Co-Founder of Razer. “With COVID-19 calling for social distancing, Razer and our partners will unlock the potential of cloud clubbing in Southeast Asia and drive thousands of party-goers to the livestream.”
“With many countries on lockdown, we hope to be able to reach out to people through music, technology and social interaction on the virtual sphere. Through Razer and Bigo Live, we are moving the Zouk experience online, so that viewers from around the region or globally will still be able engage with the community right from their bedrooms,” said Andrew Li, CEO of Zouk Group.
Through cloud clubbing, Razer and its partners aim to keep spirits high by reminding the public that social interactions are a key support system to get through these difficult times.
Razer will host the first cloud clubbing experience on Friday, 27 March 2020, from 8 pm, on streaming platform Bigo Live (BIGO ID: Razer). Additional event dates will be announced later.
To participate in the stream, please download the Bigo Live app and follow Razer.
Enhancing streaming opportunities through Razer Gold
As the largest independent virtual credit for games and entertainment in the world, Razer Gold will enable brands to monetize and enhances streaming opportunities to users. Razer Gold’s offline-to-online payment platform provides a touchpoint for consumers to connect.
Razer invites more companies to reach out and explore how to continue operating and monetizing online or on streams during this period. Please reach out to [email protected] for possible opportunities.
For more information, please visit music.razer.com and rzr.to/razergoldxbigolive.
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ABOUT RAZER
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
Razer’s software platform, with over 80 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest offline-to-online digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 16 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
ABOUT ZOUK GROUP
Zouk Group is a global lifestyle company with establishments that span across nightlife, entertainment, and dining sectors. Its namesake, Zouk, is a 29-year-old nightlife brand known for pushing boundaries of dance music and propelling Singapore on the global map. Ranked Asia’s best club on DJ Mag’s annual Top 100 Clubs list since 2017, Zouk is Singapore’s foremost clubbing institution, delivering the freshest in dance music across genres, state-of-the-art sound and lighting systems, a constant roster of stellar international, regional and local residents, and top-notch service and hospitality. Acquired by Genting Hong Kong in October 2015, Zouk has since evolved into an all-encompassing global lifestyle brand that has expanded into the food & beverage sector with new brands like social gaming bar RedTail, vibe dining restaurant FUHU, and more concepts in the pipeline. Aside from club offerings, Zouk Group also owns ZoukOut, Asia’s premier dawn-to-dusk music festival featuring world class DJs, which attracts a cosmopolitan mix of locals and tourists within and beyond Asia to the beachfront of Singapore. Zouk Group now oversees all club and lifestyle entities in Singapore, Genting Highlands in Malaysia, on board Genting-owned cruise ship, and soon to come, Las Vegas. The company also owns the franchise to Five Guys in Singapore and Malaysia.
