August 20, 2007, PCHome (China)
PChome?Regardless the industry, entering the China market is fraught with certain obstacles. To make it, companies need to understand what’s unique to China. So we’d like to ask your thoughts on China PC companies marketing themselves overseas.
Robert?Much of Razer’s success is due to listening to the needs of gamers all around the globe. Over time we have noticed that these needs change based on specialized and unique demands on a geographical basis. For example, we now have offices based in Korea, North America, Singapore, Germany and Taiwan. Each office is staffed with “regional” sales, marketing and most importantly product analysts whose job is to interact with the cultural and unique needs of their geography.