SINGAPORE, 24 September 2020
- Deliver gamification-based dynamic and personalized user experiences for Razer Fintech’s digital and app platforms
- Power instant gratification rewards and mechanisms designed for youths to proactively and continuously engage them
Razer Fintech, the fintech arm of global youth lifestyle and gaming brand, Razer, partners with Singapore based Lifestyle Marketing SaaS (Software as a Service) Platform, Perx Technologies, to redefine mobile-first customer engagement in the financial services industry. This strategic partnership will enable Razer Fintech to redefine the banking experience for users, especially youth and millennials, in its path to building the world’s first Youth Bank.
While leveraging on Razer’s global following amongst the gaming and youth communities, the redefined user experience will appeal to digital-natives, whereas data-led attributes related to lifestyle, preferences and goals play a vital role in the wider customer engagement strategy. Partnering with Perx, Razer Fintech aims to engage and provide interactive mechanisms and rewards to users dynamically and instantly.
As a digital-native and mobile-first fintech company, quick time-to-market and scalability for rapid growth globally is a must for Razer Fintech. The Perx platform’s highly scalable API based architecture will enable Razer Fintech to implement and manage both technical and customer engagement related changes quickly and smoothly.
By integrating the well-known concept of gamification into the transaction-oriented traditional banking industry, Razer Fintech customers are set to experience a seamless, digital lifestyle –personalized to reward every action. The Perx platform further ties the last-mile customer experience with relevant business KPIs to monitor the effectiveness of the customer engagement to drive better results.
This partnership is a natural fit. With a global ambition, Razer Fintech has established a strong digital payment ecosystem encompassing end-to-end solutions for its users and Perx is redefining customer engagement and loyalty in the digital economy with its category-creating Lifestyle Marketing platform.
Commenting on the partnership, Anna Gong, CEO, Perx Technologies, said, “With the world’s commerce heavily dictated by the consumer’s smartphone, it’s becoming increasingly harder for brands to shift from building transient and transactional to long-standing meaningful relationships with consumers. We are thrilled to partner with Razer Fintech in enabling them to reinvent banking traditions and to back their ambitious goal of building the world’s first youth bank”.
“Continuously engaging our customers through regional and global challenges have played a key role in the strong following Razer enjoys globally. We are happy to support Perx, a homegrown startup and we look forward to expanding the Perx platform regionally and globally as we continue to grow our business in new geographies. This strategic partnership with Perx will enable us to deliver the same world-class experience millions of Razer customers are used to, in an industry like banking that beckons to be redefined,” said Eduard Fabian, Chief Technology Officer at Razer Fintech.
About Razer Fintech: Backed by the leading global lifestyle brand for gamers synonymous with the youth and millennials, Razer Fintech is the financial technology arm of Razer Inc (1337: Hong Kong). Established in April 2018, Razer Fintech has grown to become one of the largest O2O (offline to online) digital payment networks in emerging markets and has processed over billions of dollars in total payment value. Razer Fintech operates two verticals, Razer Merchant Services (“RMS”) and Razer Pay.
Razer Merchant Services is a leading B2B (business-to-business) solution encompassing:
- RMS Online: Card processing gateway supporting global scheme cards and over 110 payment methods, powering online payments for global blue-chip merchants in SEA.
- RMS Offline: SEA’s largest offline payment network of over 1 million physical acceptance points across SEA. RMS Offline also extends point-of-sale services (such as bill payments and telco reloads), cash-over-counter services (including Razer Pay top-ups and fulfilment of e-commerce purchases), distribution of third-party point-of-sale activation (POSA) cards, and merchant acquiring services for Razer Pay and other third-party e-wallets.
Razer Pay is a B2C (business-to-consumer) solution comprising an all-encompassing e-wallet focused on offering a plethora of compelling use cases targeted at the youths, millennials, and underbanked.
About Perx Technologies: Singapore-based Perx Technologies is a category-creating Lifestyle Marketing Enterprise SaaS Platform helping traditional enterprises transform from transient, transactional businesses to delivering meaningful engagements and experiences in the digital economy. Powering large regional and global brands the platform enables organizations of all sizes to monetize on customer engagements by creating personalized, interactive revenue-generating digital experiences for millions of end consumers.