Razer’s Beloved Sustainability Mascot, Sneki Snek, Stars in Animated Series on Environmental Literacy


IRVINE, Calif.– Razer™, the leading global lifestyle brand for gamers (Hong Kong Stock Code: 1337), today released a new animated series starring none other than Razer’s fan-favorite and sustainability mascot, Sneki Snek. The cartoon aims to educate young Razer fans on environmental issues, and what they can do to live more sustainably, in a series of lighthearted cartoon shorts.  

Partnering with Razer to enhance environmental literacy is one of the world’s largest asset managers, Franklin Templeton, who are sponsoring the first season of the show and are contributing to Sneki Snek’s cause to save trees. The show will be streamed across Razer’s social network channels including YouTube, Instagram, Facebook, and Twitter, with new episodes coming out every month. The animated series follows Sneki Snek and his sidekicks on their mission to stop the antagonist, the Hooman, who is constantly hurting the planet.  

The first season consists of six bite-sized episodes and will tackle issues such as deforestation, over-fishing, air pollution, upcycling, slash-and-burn farming, and climate change. Viewers will learn about pressing environmental issues and what they can do to make a difference, as Sneki Snek shares advice on how to join the fight against climate change. The integration of environmental and social considerations in entertaining content aims to empower viewers with the practical information they need yet may not have access to.  

“We are delighted to partner with Franklin Templeton to bring this animation to life. We are always looking for ways to empower our community, and in this case, knowledge is power,” says, Patricia Liu, Razer’s Chief of Staff. “It’s our responsibility to ensure that the youth are armed with what they need to defend our planet, as they will be the ones inheriting it. So, whether it’s by giving them access to information, or rallying the community through our own sustainability efforts, we hope to inspire the next generation of gamers to join us in the frontier against climate change.” 

Last year Razer partnered with Conservation International to save trees through their Sneki Snek campaign. As a part of this partnership, a portion of the proceeds from the sale of Sneki Snek eco-merchandise goes towards helping Conservation International save trees. Razer has since then rallied their community by launching a new Sneki Snek product with every 100,000 trees saved and have just celebrated saving 600,000 trees with the latest Sneki Snek Giant Cushion drop. With Franklin Templeton also committing to saving 50,000 trees, the end goal of saving 1 million trees together with the community is drawing even closer.  

“We are most pleased to support Razer in its efforts to make the world a better place for all,” said Dora Seow, Country Head for Singapore, Franklin Templeton. “As a global asset management leader, we recognize the need to protect our environment and are committed to reducing our environmental impact. We hope this adorable series will get people thinking about the importance of sustainable living and investing.” 

To watch Razer’s new Sneki Snek animated series, please see here. 

For more information on Razer’s partnership with Conservation International, please see here. 

For more information on Razer’s sustainability initiatives, please see here 



Please find the press kit here. 



Razer™ is the world’s leading lifestyle brand for gamers.  

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.  

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.   

Razer’s software platform, with over 150 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).  

Razer also offers payment services for gamers, youth, millennials and Gen Z. Razer Gold is one of the world’s largest game payment services, and Razer Fintech provides fintech services in emerging markets.   

Founded in 2005, Razer is headquartered in Irvine (California) with regional headquarters in Hamburg, Shanghai and Singapore. Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the US, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).  



Franklin Resources, Inc.  [NYSE: BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 165 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions.  Through its specialist investment managers, the company brings extensive capabilities in equity, fixed income, multi-asset solutions and alternatives.  With offices in more than 30 countries and approximately 1,300 investment professionals, the California-based company has over 70 years of investment experience and over US$1.5 trillion in assets under management as of August 31, 2021.  For more information, please visit franklinresources.com 

Tags: Sneki Snek, Sustainability
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