Razer has a long and storied legacy of supporting all corners of the gaming industry. From supporting major esports events and tournaments, to nurturing talented athletes through Team Razer. We’ve always been passionate about empowering those who keep the esports flame burning bright.
As the world’s leading lifestyle brand for gamers, our touchpoint to the community extends far beyond the professional scene. We understand the vital role content creators play in our vibrant community, serving as the storytellers who entertain, inspire, and inform countless viewers. Creators like PaladinAmber and Neekolul empower streamers to step beyond their comfort zones while streamers like Dinocornel and noobkill_213 reminds us to be human in our digital interactions with our friends and community.
Today, we are excited to announce a significant enhancement to our engagement with the gaming community through the launch of the revamped Razer Content Creator Program to provide even more support and opportunities to support streamers. This is regardless of reach or following count to thrive in this everchanging and dynamic space.
A Personalized Approach
The esports and gaming landscapes are dynamic, with content creators playing a pivotal role in shaping the community’s culture and conversations. Recognizing this, we’ve transformed our previous Razer Streamer Program into something broader and more inclusive – the Razer Content Creator Program.
This initiative is designed to support a diverse range of creators, from budding streamers to established influencers.
Our revamped program is tailored to meet the varied needs of content creators at different stages of their journey. We’ve introduced a tiered system – Trailblazers, Visionaries, or Titans – to provide targeted support that scales with a creator’s growth. This system helps us tailor the support they receive to their specific needs and empowers them to build a thriving streaming community, no matter where they are in their journey.
Hunt Down Those Bounties
The new Creator Program isn’t just about growing the audience; it’s also about providing creators with the opportunities to earn. We’ve introduced a “Bounties” feature that allows creators to browse and accept paid seeding opportunities directly through their dashboard. This means that creators can express their interest in showcasing specific products, released or unreleased, that they are passionate about. This direct line of communication ensures a win-win situation. Creators get the gear they love to create amazing content with while providing valuable feedback to Razer.
Once the creator is accepted and onboarded into the program, their dashboard will showcase all active bounties. This section will provide a clear overview of available opportunities, including a brief rundown of each bounty and its submission deadlines. This way, creators can easily stay informed and choose the perfect partnerships to elevate their content and income.
Forge Lasting Connections through the Monthly Community Events
The Creator Program isn’t just about solo levelling. We’re building a thriving community where everyone can connect, collaborate, and level up together! We’ll be organizing monthly events hosted on Discord or through exciting in-person meetups (depending on location). These events are all about fostering collaboration, creativity, and connection with one another to create and engage the viewers in innovative ways.
An Integrated Affiliate Program
The Razer Content Creator Program offers multiple ways to turn the passion for gaming into income. Through the integrated affiliate program, creators will receive a unique affiliate link that can be shared with their audiences. Whenever someone makes a purchase using the link, creators will earn a commission (up to 8%)!
A Commitment to Supporting and Amplifying Creators
The ultimate goal of this program is to empower content creators of all levels to thrive. We at Razer want to see creators flourish, have fun making content and build successful careers within the vibrant gaming community. As part of our holistic approach, which includes providing the best tools with industry-leading hardware like the Seiren V3 line of microphones, the Kiyo line of webcams, or the iconic Kraken Kitty V2 line, that form the foundation of their content creation journey, to offering sponsored opportunities with brands like Razer, we ensure that creators have everything they need to succeed.
Creators also enjoy additional support by having their content featured on our pages. With permission, Razer will reshare the best content pieces on our social pages to amplify their unique voice and reach a wider audience within our vast gaming community
This is just the beginning of an exciting new chapter for Razer and our community of content creators. We’re dedicated to providing content creators with the resources and support needed to achieve their goals.
Join Us
Are you prepared to take your content to the next level? The Razer Content Creator Program is here to help all content creators succeed in the ever-changing digital landscape. For more information and to apply, please visit our program application page here.
We are excited to embark on this journey with you, fostering a thriving community where creativity meets opportunity.
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