Razer x Gillette: “Feel Sharp, Play Sharp” – The Shaving Game Elevated.

Razer, meet Razor.

This year on April Fool’s Day we introduced the RAZER RAZER. Today, in collaboration with Gillette, we’re unveiling the GilletteLabs Razer Limited Edition, a limited-edition series of Razer-branded GilletteLabs with Exfoliating Bar products.

As straightforward as this collaboration may sound (surely, we were bound to collaborate on a razor at some point, right?), the community really took hold of the tease on April Fools, and we just couldn’t let the opportunity to bring one to life pass by.

Our community regularly inspires and encourages developments in our products, and they persistently encourage us to turn our April Fools concepts into reality. For this one, there was really only one partner worth engaging.

Both Gillette and Razer are at the top of our respective industries – they’re the world’s largest male grooming company; we’re the world’s leading lifestyle brand for gamers. We meet at the intersection of design, innovation, and cutting-edge technology.

The ensuing Razer x Gillette collaboration reflects the deep-rooted tradition of innovation infused with a strong emphasis on aestheticism. Adorned with Razer’s iconic triple-headed snake logo and acid green trademarks, peel away at the challenges of grooming with effortless shaving all in one stroke. With a focus on quality and performance, this is the best shaver a gamer can get. After all, we believe for one to achieve peak performance in gaming and play sharp, one must first feel sharp.

Gaming and grooming have never felt better; at least not until now.

 

 

 

 

Tags: Partnerships, Gillette, Community
by
Vice-President, Global Head of Marketing at Razer
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