CES 2017: VIRTUAL REALITY PROJECTOR FOR VIDEOGAMES TAKES TOP HONORS FOR RAZER AT WORLD’S LARGEST TECH SHOW, PUTS GAMERS IN THE MIDDLE OF GAMES THEY PLAY
RAZER BREAKS RECORD WITH SEVENTH ANNUAL “BEST OF CES” AWARD
LAS VEGAS (CES 2017) – At this year’s CES, the Project Ariana gaming projector by Razer won official “Best Gaming” show honors, as well as distinction as this year’s “People’s Choice” from Engadget, the official awards partner of CES, who also nominated the device for “Best Home Theater Product” and “Best Disruption Tech” awards.
Project Ariana takes environmental information from within a videogame and intelligently projects it around a room, virtually engulfing a player in real-time action previously reserved for on-screen entertainment only.
“We see Project Ariana as the future of gaming immersion and a great showcase of what our Razer Chroma lighting technology can do,” says Min-Liang Tan, Razer CEO and co-founder. “It’s great to see that consumers and editors agree on how exciting this innovation is for gamers. Project Ariana is able to offer a virtual reality experience without a headset and which can be enjoyed by everyone in a room.”
Razer achieved the remarkable abilities of Project Ariana using its Razer Chroma lighting technology and combining it with laser sensors, 4k video projection technology and game code integration in partnership with publishers. The projector experience is additionally combined with custom lighting features on Razer gaming projects and ambient smart lighting and THX-certified surround sound devices. Each element is able to react with games in real-time by way of Razer Chroma software for an immersive visual and auditory experience.
Razer plans to develop Project Ariana into a consumer-ready model by the end of this year. The company is welcoming feedback on Razer’s Facebook and Twitter pages for those interested in shaping the future of the projector prototype.
Razer™, the leading lifestyle brand for gamers, has now won “Best of CES” awards for seven consecutive years, breaking its own record in the 50-year history of the storied tradeshow, which annually showcases upwards of 20,000-plus products.
Razer’s past “Best of CES” honors included “People’s Voice” in 2011 and 2012; “Best of Show,” “Best Gaming” and “People’s Voice” in 2013; “Best PC” and “People’s Choice” in 2014; “Best Gaming” and “People’s Choice” in 2015; and “Best PC” and “People’s Choice” in 2016.
In addition to Project Ariana, Razer received significant attention for the latest advent in its award-winning personal computer line, a laptop concept dubbed “Project Valerie.” The three-monitored device turned heads and earned 19 awards as of the date of this release. PC Mag awarded Project Valerie “Best of CES” and similar accolades were received from Time.com, Fox News, Popular Mechanics, CNET and several other publications.
Project Valerie stands as the world’s first portable laptop with three built-in 4K monitors. Each 17.3-inch IGZO display is equipped with NVIDIA G-SYNC™ technology that is capable of producing the smoothest possible framerates for an ultimate gaming experience. The concept also received critical praise for creative and professional applications beyond gaming.
ABOUT RAZER CHROMA:
More than five million Razer Chroma devices have been sold to-date. A growing number of hardware partners are additionally queued to leverage the lighting platform, including Lenovo, Philips Hue, NZXT, Antec, Lian Li, Wicked Lasers and Nanoleaf. Entry into the Razer Chroma ecosystem and the 16.8 million-color palette of the platform is given through the Razer Chroma Module, a single hardware and software API. More information is available at www.razerzone.com/chroma and http://developer.razerzone.com/chroma.
ASSETS FOR PROJECT ARIANA:
Images:
For digital screens (websites, mobile, social media)
PNG (RGB) – Transparent Background
Video: B-roll
ASSETS FOR PROJECT VALERIE:
Images:
For digital screens (websites, mobile, social media)
PNG (RGB) – Transparent Background
Video: https://youtu.be/JTtQvQR99q0
ABOUT RAZER:
Razer™ is a world leader in connected devices and software for gamers.
Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for seven years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.
Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.
Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.
PRESS CONTACTS:
Americas
Kevin Scarpati
[email protected]
Alain Mazer (Global Director of Public Relations)
[email protected]
Europe/Africa
Jan Horak
[email protected]
Asia Pacific
Nicholas Ferguson
[email protected]
China
Evita Zhang
[email protected]
Razer – For Gamers. By Gamers.™
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