Company News

New global flagship RazerStore to open in London

The first RazerStore in Europe is the ultimate gaming retail experience

HAMBURG, Germany – RazerTM, the leading global lifestyle brand for gamers, is proud to announce a new flagship RazerStore, opening in London on the 14th December 2019, at 51-53 Charing Cross Road, London.

The flagship RazerStore London is the latest addition to the global chain of RazerStores, the first store in Europe and, with over 3,700 square feet of floor space, the biggest RazerStore so far. Over a year in the making, the RazerStore London has been designed as the pinnacle of Razer’s global retail presence. Created in partnership with leading retail and technology industry partners, the Razer Store London will give fans the very best in gaming and entertainment – a truly gamified shopping experience.

“The popularity and success of the RazerStores is something we’ve wanted to bring to Europe for a long time,” says Min-Liang Tan, Razer’s Co-Founder and CEO. “With London’s huge tourist draw, diverse population and vibrant, creative gaming industry, it’s the ideal location for Razer to build the first store in Europe.”

Centrally located 2 minutes’ walk from Leicester Square, near London’s busy theatre district, the ever-popular Chinatown and lively, trendy Soho, the RazerStore London is the ideal destination store for Razer fans from around the world.

 

Next Generation Store Experience

The RazerStore London brings the next generation of retail gaming experience to Razer fans and gamers alike. Using chic architectural materials, interactive lighting and wall-mounted digital displays, the RazerStore London has been designed to gamify the visitors’ shopping experience, with the best Razer has to offer in gaming, esports, entertainment and streaming.

Set across two floors, the RazerStore London will feature the full range of Razer products, catering for all levels of gamers and fans. With dedicated displays for headsets, mice, keyboards, mouse mats and Razer’s fan-favorite Mercury and Quartz suites, moving through to areas featuring the full range of Razer Blade systems, console peripherals, mobile and streaming hardware, and complemented by Razer’s extensive line of accessories and apparel, the RazerStore London is genuinely the only destination for a gamer’s every need.

With an extensive playtest area, visitors can select and connect a range of Razer hardware to Blade and console systems, testing out any of Razer’s latest products in-game, to be sure it is right for them. Lighting within the fixtures and gaming areas will emulate the Razer Chroma lighting system, changing and shifting with players’ actions. An array of wall-mounted screens will display product information, epic gameplay moments, esports events and live streams, giving visitors a wholly immersive gaming and shopping experience.

The lower floor features three dedicated hands-on zones with a fully enclosed streaming booth, three multiplayer console stations and a LAN area with ten battlestations, including a casters section, for casual and competitive play. Weekly tournaments, workshops and bootcamps will be run from here, with streamers invited to hone their skills with Razer’s market leading broadcast equipment in the streaming booth.

 

GRAND OPENING on Saturday, 14th December 2019 at 10.30am GMT

Fans are invited to attend the opening ceremony of the RazerStore London. With queuing officially starting at 7am GMT, fans will be treated to raffles, competitions and activities in the run up to opening time.

A full day of activities is planned, with prizes to be won, YouTube and Twitch streamers to meet and tournaments to enter. And as with every RazerStore opening, lucky fans stand a chance to win some amazing Razer prizes, as well as be some of the first gamers to experience the new store.

For more information on the Grand Opening, including times and activities for the day, please check razerstorelondon.eventbrite.com.

For more information on RazerStores worldwide, please see here.

 

ABOUT RAZER

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.

Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.

Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

Press Contacts:
Americas
Kevin Allen
EMEA
Maren Epping
China
Evita Zhang
Asia Pacific
Vanessa Li
Global
Jan Horak

Razer - For Gamers. By Gamers.

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