MORE THAN 10,000 DEVELOPERS SIGN UP IN FIRST 24 HOURS TO CREATE APPS FOR THE NEW RAZER NABU SMARTBAND
Best of CES People’s Choice 2014 Wearable Delivers Notifications, Social, Gamification and Life-Tracking Features, all on an Open Development Platform
CARLSBAD, Calif. – Razer™, the world leader in entertainment devices and software, today announced that more than 10,000 developers signed up in the first 24 hours of opening enrollment to work on the Razer Nabu smartband, with more registering in every day.
Unveiled at this year’s International Consumer Electronics Show (CES), the Razer Nabu stood out amongst the tens-of-thousands of new products revealed at the prestigious tech summit. Razer’s smartband was named Engadget’s CES “People’s Choice” in a landslide victory that earned the device more than 50 percent of the popular vote.
Available to developers at a price of $49, Razer Nabu Software Development Kits will be shipping in the next few weeks to approved applicants. Those interested in the Razer Nabu development program can sign-up at www.razerzone.com/nabu/developers.
“The overwhelming demand we’ve received from the development community to work on applications for the Nabu more than validates our decision to make wearables a long-term focus for our business,” says Min-Liang Tan, Razer co-founder, CEO and creative director. “This outpouring of support is even more gratifying, considering it comes on the heels of launching a project we’ve been researching for the past three-and-a-half years. With all the applications pouring in, we can’t wait to see just how developers will take advantage of the open platform of the Nabu to enrich user experiences.”
The Razer Nabu smartband, a product in an entirely new category for Razer, is built on an open platform that among other applications, delivers smartphone notifications, collects data and directly communicates with other users’ bands, all from one’s wrist. The Razer Nabu tracks bio data (such as distance traveled, stairs climbed, steps walked), location, sleep data all on an opt-in basis. Additionally, the Razer Nabu incorporates a social component, offering band-to-band active and passive communication, so users can find nearby friends, mutual acquaintances, exchange contact information, play multiplayer games and more.
Among its accolades, the Razer Nabu also won the Popular Mechanics Editor’s Choice Award, the Tom’s Guide Readers’ Choice Award, and the Digital Trend’s Best of CES in the Sports and Fitness category at CES 2014.
Availability: Worldwide launch projected between Q1 and Q2.
Price: Developer’s price, $49; retail price, TBD.
Displays and sensors:
- Public icon screen: 32×32 pixel OLED
- Private message screen: 128×32 pixel OLED
- Cylindrical vibration motor
- Works with iOS + Android
- Downloadable Nabu Utility app for notifications, data, and other settings
Power and battery:
- Lithium-polymer battery
- 7 days between charges
- USB charging cable included
Water resistance and operational requirements:
- Sweat and splashproof
- Operating temp: – 20°C to 45°C/ -4°F to 113°F
Razer™ is the world leader in devices and software platforms that enable, connect and entertain a worldwide community of electronic entertainment enthusiasts, 24/7.
With a rich history in gaming, music and design, Razer’s award-winning technology includes voice-over IP and other social applications and devices; programs for music production, performance and enjoyment; cloud-based solutions for customizing and enhancing computer systems and related product performance; and a wide array of groundbreaking laptops, tablets, audio products, hardware and accessories, and apparel.
Razer applies its design and engineering resources to develop products that support the on-the-go lifestyle inherent to its contemporary, global, technophile community, fulfilling their immediate wants and needs wherever they are. At Razer, everything it does resonates with the company credo: For Gamers. By Gamers.™
For more information, please visit http://www.razerzone.com/.
Alain Mazer, director of public relations
Razer – For Gamers. By Gamers.™
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