RAZER AND EA JOIN FORCES
FOR CO-BRANDED GAMING PRODUCTS
Razer™ to design and deliver exclusive licensed gaming hardware
for Battlefield™ 3, Dragon Age™ II and Mass Effect™ 3
Carlsbad, Calif. – June 9th, 2011 – Razer™, the world’s leading high-end precision gaming brand, and Electronic Arts Inc. (NASDAQ: ERTS), a global leader in digital interactive entertainment, proudly announce their exclusive agreement to produce co-branded, licensed gaming peripheral lines for some of EA’s largest and most popular video game titles including Battlefield™ 3 and Mass Effect™ 3. After the successful launch of Razer’s Dragon Age™ II licensed product line, Razer and EA are primed to craft more exclusive products that marry powerful, cutting-edge gaming technology with some of the most exciting new titles for critically-acclaimed game franchises.
For these exclusive EA licensed product lines, Razer will produce a unique array of gaming weaponry: headsets, mice, mouse mats, keyboards, Xbox 360® controllers, bags and accessories which gamers can arm themselves with for full-blown immersion and gameplay-enhancing enjoyment of their beloved games. Whether the gritty militaristic detail of Battlefield™ 3 or the cosmic artistry of Mass Effect™ 3, gamers will enjoy each unique Razer product’s features that tie in to the game’s design while getting the absolute competitive edge provided by the world’s best gaming technology.
“We expect nothing but the best gaming equipment to complement our major entertainment franchises,” said Patrick J. O’Brien, Vice President of EA Entertainment at Electronic Arts. “Razer’s excellent track record in producing phenomenal gaming peripherals makes them the best partner brand to deliver on our high level expectations. This significant partnership ensures the gaming community the world over enjoys Battlefield™ 3 and Mass Effect™ 3 as they were meant to be enjoyed.”
“By working closely with EA, Razer is providing an avenue for the major game publisher to use their software and our hardware to create synergy, giving gamers an exciting and unparalleled gaming experience unattainable elsewhere,” added Min-Liang Tan, CEO and Creative Director, Razer. “We are challenging ourselves to create peripherals that add a level of immersion to video game titles that we are deeply passionate about.”
Razer anticipates the range of exclusive EA licensed product lines to be released in conjunction with their respective game titles.
About Electronic Arts:
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect and Dragon Age are trademarks of EA International (Studio and Publishing) Ltd. Battlefield 3 is a trademark of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the property of their respective owners and used with permission.
About the Razer Group:
Razer™ is more than just the world’s leading brand in high-end precision gaming products, perpetually defining the gaming and technology space. Founded in 1998 in Carlsbad, California, Razer is driven by the ceaseless pursuit for absolute precision and high usability in a distinctive, aesthetic design that will give gamers the edge they demand. With labs and offices in seven cities around the world, Razer dedicates user interface research and development to bring cutting-edge technology to each and every product. We live by our motto: For Gamers. By Gamers.™
For more information, please visit www.razerzone.com.
Press contacts:
USA
Melonie McElhannon
[email protected]
Europe
Timo Helmke
[email protected]
Asia Pacific
Chen Terng Shing
[email protected]
China
Chris Chen
[email protected]
Razer – For Gamers. By Gamers.™
