RAZER ANNOUNCES LAUNCH OF NEW NABU SMARTBAND
Thousands of Limited Edition PAX Nabu X units to be given to expo attendees as part of Razer wearables celebration
SEATTLE (PAX Prime 2015) – Razer, a world leader in connected devices and software for gamers, today announced the launch of its Razer Nabu smartband. A two-and-half minute zombie survival guide commercial produced by Razer will inaugurate a marketing campaign that highlights the benefits of “living smarter” with Nabu.
Interested parties may check out the “Five Rules of Zombie Survival” spot at http://rzr.to/nabu-ad
“When we originally announced the Razer Nabu at CES 2014, we received a ton of feedback on features that users enjoyed and aspects that needed improvement,” says Min-Liang Tan, Razer co-founder and CEO. “We re-designed the Razer Nabu with that feedback, including a change in the placement of the button for a more intuitive user experience. The zombie video we’ve made is a fun way for us to commemorate the re-launch of one of our most anticipated products with the fans who helped make it a reality.”
Razer will celebrate its next generation of wearable products at PAX Prime in Seattle this weekend by giving away 2,000 exclusive PAX Blue Nabu X smartbands to gamers at the expo.
Both Nabu and Nabu X will receive major updates through a new companion app that will be compatible with both devices. The new companion app comes with a vibrant UI for a clearer, more motivating picture of the user’s daily activity, as well as advanced auto-sleep tracking algorithms, amongst other new features. Current Nabu X users can download the beta version of the companion app at www.razerzone.com/nabu-x from today.
A unique band-to-band communication technology is built into the Razer Nabu. Users will be able to display fitness tracking and smartphone notifications directly on their wrist via a discreet OLED screen. To find out more about the Razer Nabu, please visit www.razerzone.com/nabu.
PRICE: $99.99
AVAILABILITY:
Pre-order – Opens Sept 15th
Shipping – October 2015
PRODUCT FEATURES:
Compatible with: iOS devices – iPhone 5, 5S, 5C, 6 and Android 4.3-and-up devices
Lithium-polymer battery with up to 6 days life
Splashproof
Display and sensors:
OLED 128×16 single color
3-axis accelerometer
Cylindrical vibration motor
Software:
Pairing via Bluetooth Low Energy
Nabu companion app downloadable on Google Play Store and Apple iTunes
PRODUCT IMAGES:
Nabu
For digital screens (websites, mobile, and social media):
For print (magazines, posters, brochures):
Razer Nabu [Green] black background.TIFF
Razer Nabu [Green] white background.TIFF
Video: http://rzr.to/nabu-ad
Nabu X PAX Blue Edition
For digital screens (websites, mobile, and social media):
Razer Nabu X PAX Blue Edition.png
For print (magazines, posters, brochures):
Razer Nabu X PAX Blue Edition black background.TIFF
Razer Nabu X PAX Blue Edition white background.TIFF
ABOUT RAZER:
Razer is a world leader in connected devices and software for gamers.
Razer is transforming the way people play games, engage with other gamers, and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for five years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.
Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.
Founded in 2005, Razer is backed by Intel Capital, IDG-Accel, and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer
Press Contacts:
United States
Kevin Scarpati
Alain Mazer, Global Director of Public Relations
Canada/Latin America
Stefanie Vallas
Europe/Africa
Jan Horak
Germany, Austria, Swiss
Andre Ruff
Asia-Pacific
Nicholas Ferguson
China
Leonard Le
Razer – By Gamers. For Gamers™.
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