Altech Computers and Audion Innovision will drive the Razer brand and products through Australian sales channels
Carlsbad, Calif. – August 20, 2008 – Razer™, the world’s leading manufacturer of high-end precision gaming peripherals, is proud to announce the appointment of two distributors, Altech Computers and Audion Innovision for Australia. Taking effect immediately, Altech will take charge of all independent IT channels across Australia, and Audion will have ownership of all mass merchant channels country-wide.
Both distributors will carry the full range of Razer products for retailers, most notably the new launches like the Razer Salmosa, the Razer Lycosa, the Razer Goliathus, the Razer Mako, amongst others. With Altech’s experience with independent IT channels and Audion’s expertise with mass merchants, they are well-suited to expand market share of the Razer brand throughout Australia.
Quote from Razer’s president
“To make Razer products easily accessible to Australian gamers, Razer has decided to have two distributors for Australia. Both Altech and Audion’s distribution models target different segments of the market, and Razer looks forward to taking care of our customers and fans with this arrangement,” said Robert Krakoff, president of Razer. He continued, “The Australian gaming community has grown tremendously over the past year or so and we are pleased to work with Altech and Audion to showcase more Razer products and technologies to different segments of Australian gamers.”