RAZER OPENS FIRST U.S. RAZERSTORE IN SAN FRANCISCO
A fully interactive experience awaits gaming fans in the heart of The City by the Bay at the latest installation of Razer’s state-of-the-art concept store
SAN FRANCISCO – Razer™, a leader in connected devices and software for gamers, today announced the Grand Opening of RazerStore San Francisco, its first U.S.-based standalone concept store, located in the Westfield San Francisco Centre adjacent to 5th St., between Market St. and Mission St. Doors will open to the public on Saturday, May 21 at 10 a.m. PDT.
The store will cover nearly 1,300 square feet over two levels. Visitors can experience Razer’s most advanced gaming products hands-on, from systems, peripherals, audio and broadcast products to software, apparel and gear.
More than 20 gaming stations with the latest hardware from Razer and its partners will be available for anyone to use. Those stations will include PC gaming and console set-ups, audio listening stations and other product showcases. A 16-foot by 9-foot streaming video wall will display gameplay and other content to onlookers inside and outside the store.
Store patrons are invited to stay all day and play games on-site. RazerStore San Francisco will also be running regular gaming events weekly onsite.
Razer began the search for a suitable retail location for a RazerStore near its global headquarters across from Moscone Center following the successful launch of RazerStores abroad, which included one location that attracted a line of more than 2,000 fans that camped overnight for the opening day. The street-level space at Westfield San Francisco Centre proved the perfect solution for convenience, technological resources, amenities and the space needed for Razer to meet its game-loving guests.
“San Francisco is a unique global epicenter of creativity, technology and entertainment, and it’s our home town, so creating a phenomenal environment for gamers here was a very special endeavor,” says Min-Liang Tan, Razer co-founder and CEO. “We are happy to say that the SF RazerStore foots the bill in every way, and we are excited to open our doors to our fans in the Bay Area.”
Similar to other RazerStores, the newest location is focused on giving gamers a real hands-on, immersive gaming experience by showing them the possibilities that come with the right technology and providing them with a place where they can engage with each other.
To further celebrate the inauguration of RazerStore San Francisco, opening weekend will include exciting events and opportunities for gamers to get their hands on premium Razer products, such as T-Shirts, L33t packs, and for the lucky contest winners, Razer mice, keyboards, headsets and more.
The Westfield San Francisco Centre is located in San Francisco at 865 Market St., San Francisco CA 94103.
Razer opened its first store in Asia in May of this year at Syntrend Creative Park in Taipei. It followed-up with RazerStore locations in Manila and Bangkok.
For more information about the RazerStore San Francisco, interested parties may go to the following destinations:
Razer™ is a world leader in connected devices and software for gamers.
Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for six years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.
Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.
Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.
Alain Mazer (Global Director of Public Relations)
Razer – For Gamers. By Gamers.™
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