IRVINE, CA – Razer™, the leading global lifestyle brand for gamers (Hong Kong Stock Code: 1337), today unveils the Kanagawa Wave Apparel collection, a range of limited-edition clothing made with materials created from recovered marine plastics. The apparel, emblazoned with a stylized take on the famous Great Wave off Kanagawa woodcarving, is designed to highlight the issue of marine plastics pollution and will fund efforts in reducing marine plastics to protect the oceans and their inhabitants.
Fans will have to be fast
The collection will drop on April 7, 2021 at 7pm PDT, in strictly limited quantities, so fans wanting to get their hands on this exclusive Kanagawa Wave lineup need to act fast and visit razer.com/gear-and-apparel/kanagawa-wave to be notified when the wave is going to break. With Razer’s last apparel drop, ‘A GAMING APE’, selling out in minutes, fans are advised to register early to avoid missing their set.
Each item in the range, which includes a hoodie, t-shirt, tank top, shorts and cap, is created using high-quality fabrics made from 100% recycled marine plastics. The fabrics are manufactured under a wider program to remove marine plastics from the seas and recycle them into useful products, which now includes Razer’s stylish Kanagawa Wave Apparel.
Approximately 11 million tons of plastics enter the oceans each year, severely endangering marine life and entering the food chain. To help reduce the problem further, proceeds from the Kanagawa Wave collection will go towards the recovery of marine plastics in some of the world’s most affected areas of coastline and marine life. For every piece of item sold in this collection, Razer will fund the recovery of 1kg of marine plastics.
#GoGreenWithRazer and help save the planet
The Kanagawa Wave Apparel drop is the second of Razer’s environmentally focused initiatives under the recently announced #GoGreenWithRazer banner, and follows on from the hugely successful and ongoing Conservation Program led by Razer’s Sneki Snek mascot, which has surpassed its original target of saving 100,000 trees and is now aiming to save 1,000,000 trees.
Through these and other upcoming initiatives and actions, Razer wants to engage and galvanize the community to help preserve nature and ensure the world remains an arena we can all continue to play in.
For more information on the Kanagawa Wave Apparel collection, to register for notifications or to purchase the apparel once it drops, please visit razer.com/gear-and-apparel/kanagawa-wave.
For general information on the #GoGreenWithRazer campaign, please visit www.razer.com/go-green.
PRICE & AVAILABILITY
Razer Kanagawa Wave Zip Hoodie: $149.99 USD / €159.99
Razer Kanagawa Wave Tee: $89.99 USD / €99.99
Razer Kanagawa Wave Tank Top: $69.99 USD / €79.99
Razer Kanagawa Wave Shorts: $79.99 USD / €89.99
Razer Kanagawa Wave Cap: $49.99 USD / €59.99
Items will be available for purchase on Razer.com, limited to 1337 pieces, from April 7, 2021 at 7pm PDT / April 8, 2021 at 4am CEST / April 8, 2021 at 10am SGT.
PRESS KIT
Download Kanagawa Wave collection images here
ABOUT RAZER
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
Razer’s software platform, with over 125 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).
Razer also offers payment services for gamers, youth, millennials and Gen Z. Razer Gold is one of the world’s largest game payment services, and Razer Fintech provides fintech services in emerging markets.
Founded in 2005 and dual-headquartered in Irvine (California) and Singapore, Razer has 17 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
