SECOND RAZER CONCEPT STORE IN ASIA OPENS IN PHILIPPINES
Pinoy Gamers Come Out Tops in Online Poll
MANILA, Philippines – Razer™, a leader in connected devices and software for gamers, today launched its second standalone concept store in Philippines at SM City North EDSA Mall. Razer opened its first store in Asia in May of this year at Syntrend Creative Park in Taipei.
Visitors to the new RazerStore can experience Razer’s most advanced gaming products hands-on, from systems, peripherals and audio products to wearables, software, apparel and gear. Gamers are also invited to stay all day and play games on-site.
Following the launch of the first RazerStore, a call was put out to Razer fans around the world, through social media, asking where they would like to see the second store opened. In response, it was the Filipino fans who were the loudest, ultimately determining the second store’s location.
“We were very pleasantly reminded at how vocal our fans here can be,” says Min-Liang Tan, Razer co-founder and CEO. “We love to hear from our community, and now that we’ve seen how enthusiastic they are about getting a store in the Philippines, we are really excited about opening the doors of RazerStore in Manila.”
Similar to the first RazerStore, the newest location is focused on giving gamers a real hands-on, immersive gaming experience by showing them the possibilities that come with the right technology and providing them with a place where they can engage with each other.
With an invitation to the Philippines’ large gaming community to “Touch, Play, Stay”, the RazerStore Manila is outfitted with five gaming stations for public use, consisting of five Razer Blade gaming laptops, one NZXT H440 – Designed by Razer case house PC and a selection of professional-grade Razer peripherals.
To further celebrate the inauguration of the second RazerStore, opening weekend will include exciting events and opportunities for gamers to get their hands on premium Razer products, such as T-Shirts, L33t packs, and for the lucky contest winners, Razer Kraken Pro headphones and Razer BlackWidow Chroma gaming keyboards.
The RazerStore Manila is located at RazerStore Level 4, Cyberzone, The Annex, SM City North EDSA, Manila.
For more information about the RazerStore Manila, please visit: https://www.facebook.com/events/496666860492880/
About Razer:
Razer™ is a world leader in connected devices and software for gamers.
Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for five years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.
Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.
Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.
Press Contacts:
United States
Kevin Scarpati
[email protected]
Alain Mazer, Global Director of Public Relations
[email protected]
Canada/Latin America
Stefanie Vallas
[email protected]
Europe/Africa
Jan Horak
[email protected]
Germany, Austria, Swiss
Andre Ruff
[email protected]
Asia Pacific
Nicholas Ferguson
[email protected]
China
Chris Chen
[email protected]
Razer – For Gamers. By Gamers.™
###
