Razer expands on its green pillars, affirming its commitment to championing sustainability leadership among youths in Singapore.
SINGAPORE – Razer™, the leading global lifestyle brand for gamers, hosted a youth and sustainability forum at its Razer SEA HQ today in celebration of Go Green SG – a national movement aimed at fostering environmental responsibility in Singapore. Together with Grace Fu, Minister for Sustainability and the Environment, and a panel of youth leaders, the event sought to facilitate an exchange of thoughts and ideas, fostering eco-stewardship amongst today’s youth.
“We are very happy to support Go Green SG initiative of the Singapore Government to lead whole-of-nation movement to rally the community to take collective action towards a sustainable future for Singapore. This is aligned to Razer’s commitment to lead by example in building a sustainable global brand for the future. We have a very focused 4-pillar strategy which includes building a Green Community, Green Organization, Green Products and Green Investments.” said April Wan, Vice-President and Global Head of People and Organization at Razer. “We aim to leverage on our influence to empower young people in Singapore and globally to be active participants in environmental stewardship. Our validated short-term net zero targets and commitment to using recycled materials in our products demonstrate our resolve to drive real climate action This forum serves as a platform for them to connect them with fellow youths and discuss actionable solutions to create a lasting impact.”
Razer also unveiled a new campaign to educate consumers in making informed decisions on sustainability standards by bringing alive the last mile sustainable shopping experience through its physical locations in Singapore; RazerStore Singapore and RazerStore Funan. Razer aims to expand this experience across all the physical Razer Stores globally.
Forging Greener Products
As part of the brand’s Green Product strategy, all base models of mice, keyboards and headsets launched from year 2024 onwards will now incorporate recycled materials, like the recently released Razer Viper V3 Pro esports mouse. Razer also announced that the Science Based Targets initiative (SBTi) has validated its 2030 net zero targets as aligned with the 1.5-degree Celsius pathway, highlighting Razer’s commitment to impactful climate action. Razer set targets to reduce its emissions by 90% and cut supply chain emissions intensity by 55% by switching to renewable energy, decarbonize business operations and rally its value chain to do the same.
Aligned with the mission of Go Green SG, Razer is introducing its first Sustainable shopping experience at RazerStore Singapore and RazerStore Funan, which will be followed across 21 global stores in 6 markets. These stores will feature eco-related product statistics and showcase Razer’s product ranges that have secured third-party validation. This includes the Recycled Material Range that refers to gaming peripherals comprising of recycled materials, and Full Transparency Range that features the Environmental Product Declarations ecolabel.
Furthermore, Razer will offer tips for gamers on sustainable practices, like using rechargeable AA batteries on select Razer products. The stores will also promote a zero-plastic shopping experience, offering Razer woven bags only to customers who offset their product emissions through Restorify, a carbon footprint calculator available on Razer.com., a carbon footprint calculator available on Razer.com.
Youth-Led Green Community
Razer is in a unique position where it can engage directly with millions of youths, part of Razer community. Razer believes that youth are pivotal to achieving a sustainable Singapore and is committed to acting as a catalyst for this change. The objective of the event was to emphasize that sustainability is an ongoing commitment. The forum discussion with Minister Grace Fu served as an ideal platform for young leaders to hear, brainstorm and exchange sustainable solutions, emphasizing the importance of youth involvement in shaping a greener future.
“Preparing our young minds with the knowledge and tools to address sustainability challenges is essential,” said Charlene Chen, Assistant Professor of Marketing at Nanyang Technological University (NTU). “Events like this, where government leaders engage with our future leaders and leading global brands like Razer, are key to fostering a spirit of collaboration and innovation. This is how we turn our passion for a sustainable future into real solutions for Singapore.”
Inside Razer’s Green Organization
During the event, attendees were taken around Razer SEA’s main office, highlighting elements that showcase Razer’s sustainability ethos. The office occupies 3 floors and is equipped with eco-friendly features like solar panels and sensor-enabled lighting system for energy-efficiency. As part of the tour, Razer employees shared about the various sustainability initiatives. This included the well-loved Sneki Snek, Razer’s Chief Sustainability Mascot and a showcase of Razer’s research and development process for its green products.
Driving Impact through Green Investments
Through zVentures, Razer’s corporate venture arm, Razer has invested and supported up-and-coming environment and sustainability startups. Razer believes in the importance of transparency for its customers, which led to the launch of Restorify at COP27. Restorify enables businesses to integrate carbon-neutral checkouts and offers a comprehensive product emissions calculator to estimate their carbon footprint using available emission factors or life cycle assessment tools. By making the solution available to more than 60,000 merchants and partners under Fiuu’s network, Restorify has provided businesses with a pathway to evaluate the environmental impact of their products.
Razer remains committed to driving more investment in its Green Investment Pillar and will continuously seek new opportunities to make a positive environmental impact.
#GoGreenWithRazer is a comprehensive 10-year sustainability roadmap outlining Razer’s commitment to minimizing its environmental impact across product lifecycles, operations, and supply chains. Focusing on four key pillars: Green Products, Green Community, Green Organization, and Green Investment, the program aims to ensure a cleaner, greener world for future generations to game in.
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ABOUT RAZER
Razer™ is the world’s leading lifestyle brand made For Gamers. By Gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, Razer has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
Razer’s software suite, which consists of Razer Chroma RGB, Razer Synapse and more, boasts over 200 million users, offering customization, lighting effects and optimization.
Razer also offers payment services for gamers, youth, millennials and Gen Z, through Razer Gold, one of the world’s largest game payment services to 50,000 over games and Razer Silver, the accompanying rewards program.
Razer is committed towards a sustainable future and is taking responsibility through its #GoGreenWithRazer movement – its 10-year roadmap that aims to minimize environmental impact through its various initiatives.
Founded in 2005, Razer is dual headquartered in Irvine, California and Singapore, with regional headquarters in Hamburg and Shanghai and 19 offices worldwide.
PRESS CONTACTS
Brenda Wong
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Razer — For Gamers. By Gamers.™
